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Let's dance until morning! Let's dance together! I drank energy drink "Awarise" exclusively for Awa Odori!


There are various energy drinks in the world, but there has never been an energy drink exclusively for Awa Odori.
In such a situation, we would like to try " Awarize," an energy drink exclusively for Awaodori dancing, released by Sunmac Co.
What in the world is Awarize, which is named "exclusively for Awaodori dancing"...

Awarize is an energy drink created in Tokushima Prefecture exclusively for the Awaodori dance.

Awarize comes in two flavors.
The ingredients of interest are as follows per 100ml

Yuzu flavor

  • Calories 54kcal
  • Protein 0.3g
  • Fat 0g
  • Carbohydrates 13.1g
  • Salt equivalent 0.1g
  • Vitamin B2
  • 0.11mg

  • Vitamin B6
  • 2.0 mg

  • Vitamin B12
  • 2.0μg

  • L-arginine 120mg
  • Caffeine 32mg

Sudachi Flavor

  • Calories 47kcal
  • Protein 0.3g
  • Fat 0g
  • Carbohydrates 11.5g
  • Salt equivalent 0.1g
  • Vitamin B6
  • 2.0 mgmg

  • Vitamin B12
  • 2.0μg

  • L-arginine 120mg
  • Caffeine 32mg
  • L-Valine 5mg
  • L-Leucine 5mg
  • L-Isoleucine 5mg

and ingredients such as vitamins B2, B6B12

and L-arginine, providing both amino acids and vitamins.

Also on the surface...

why don't we dance until morning?
I just wanna dance with you all night long.
Dance the night away!
Let's get crazy together!
Flutes and drums,
Flutes and drums, The prelude of Yoshikono.
The endless dancing.
A night in Awa.
The dancers are fools.
The viewers are fools.
As all are fools.
Join in and Don't lose out!

The lyrics of Awa Yoshiko (Awa Odori song) are written in English.
I would like to actually verify the effectiveness of "Awarise".
I was just thinking...oh, the head coach was just in the right place....

The head coach was resting on the couch, exhausted...

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The head coach, exhausted from lack of energy, is resting on the couch.

The head coach looks up and thinks, "I'm making too much noise...

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The Port Boys

are doing a mysterious dance!

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Head Coach "Oh! That's Awarize


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Awarise is manufactured in Tokushima.
Apparently, it is also recognized by head coaches living in the Kanto area.

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The head coach pours a glass while suppressing his excitement at the mention of Awarize.

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We'll start with the yuzu flavor...

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Yuzu-flavored energy drinks are delicious! But they also seemed to be interested in the sudachi flavor.

Head Coach: "I'd like to have another shot of something..."

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Next up, the sudachi flavor...


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Awarize is made from Yuzu and Sudachi grown in the fresh air of Setouchi.

The head coach has a fresh smile on his face after finishing the drink.

The head coach said, "The Yuzu flavor has a strong Yuzu taste, and although it is an Enadori, it is not too energetic, so it is easy to drink even for Enadori beginners.
It is easy to drink even for Enadori beginners. The sudachi flavor, like the yuzu, has a strong citrus taste, but it was more acidic than the yuzu."

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The head coach suddenly stood up and approached the port city boys who were dancing on the edge of the room

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The head coach stands next to the dancing Port Authority boys and starts dancing with them.
After this, we talked to the head coach.
The moment I drank Awarize, my body started to move on its own and I found myself dancing. I never thought I would want to dance so much."

Awarize is now on sale!

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Awarize, an energy drink specially designed for Awaodori dancing, is available at Tokushima Coffee's online store, Don Quijote, Village Vanguard, and some convenience stores.


Sorry, this article is only available in Japanese. at the moment.

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