Otsuka Foods' new eSports drink "e3" was announced at the "CAPCOM eSports Business Strategy Announcement Stage" on the first day of the Tokyo Game Show 2019 Business Day!
Mr. Kazushi Kobayashi, Deputy General Manager of Otsuka Foods' Beverage Business Department, appeared on stage.
Mr. Kazushi Kobayashi, Deputy General Manager of Otsuka Foods' Beverage Division, was invited to the stage.
Mr. Ono, General Producer of Capcom Street Fighter, and Mr. Kazushi Kobayashi, Deputy General Manager of Otsuka Foods Beverage Division, crossed paths on stage.
I have a feeling a street fight is about to begin...! But that's a lie, Otsuka Foods has also announced its entry into e-sports!
They will sponsor e-sports tournaments and promote their products through e-sports.
Otsuka Foods also announced a product for e-sports! The image character is Tokido!
Otsuka Foods announced a new e-sports product! The image character is Tokido, a famous professional player who needs no explanation!
It is not unusual for food and beverage companies to enter e-sports in 2019.
However, most of them are mainly sponsoring or supporting e-sports tournaments.
Then, Tokido took the stage.
Tokido says he is a big fan of Bon Curry.
He expressed how honored he was to be chosen as the image character for the event.
Finally, Otsuka Foods unveils a new product!
The announcement of the new e-sports products. A huge object appeared on the screen...
After removing the hidden cloth, a large drink can with "e3" written on it (tentative) appeared.
This is an energy drink for e-sports with the catchphrase "BRAIN SPORTS DRINK"! Tokido in the image poster with his top half naked!
Tokido, who was (apparently) nervous about being photographed with his upper body naked.
Tokido's body is so toned that it is hard to believe that he is an e-sports player.... Strong fighting game players have good bodies, don't they?
Our editorial staff has been participating in the Tokyo Game Show for many days, and our bodies are getting fatigued.
The commercial for BRAIN SPORTS DRINK "e3" was released on YouTube at the same time as this announcement, so be sure to check it out!
While there are many different energy drinks available, the main difference between "e3" and other energy drinks is that "e3" is a "sports drink for the head" and is specialized for e-sports.
It contains caffeine, glucose, and Palatinose®, and is expected to provide the fast-attack and long-lasting effects necessary for head-to-head competitions.
It is a sports drink (energy drink) for e-sports that combines all the elements necessary for e-sports.
General Manager Producer Ono immediately tasting the e3!
Producer Ono tasting e3.
It is a carbonated drink with a refreshing aftertaste.
Pre-sale on Amazon.co.jp from September 30!
BRAIN SPORTS DRINK "e3" will be on sale at Amazon.co.jp from September 30!
Please go to Amazon.co.jp on September 30 to get your copy!
Blanca is the name of General Manager Producer Ono!
We couldn't miss the fact that General Manager Producer Ono is holding Blanca in the group photo!
When we think of Ono, we think of Blanca!