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TAG Heuer's smartwatch collaborates with Super Mario! "TAG Heuer Connected x Super Mario Limited Edition" release decision!

タグ・ホイヤーのスマートウォッチがスーパーマリオとコラボ!「タグ・ホイヤー コネクテッド x スーパーマリオ リミテッドエディション」発売決定!
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Smartwatches not only allow you to check the time, but also receive notifications from your smartphone, make payments, manage your health, and do so much more.
It feels like it was only recently introduced, yet now it has become a commonplace wearable device.
Not only do device makers release their own unique products, but also famous watch makers release smartwatches as "watches.
Among them, the Swiss luxury watch brand " TAG Heuer " made a big splash with the launch of its luxury smartwatch " TAG Heuer Connected ".
TAG Heuer Connected" is of very high quality and has a sense of luxury, and it is very popular even if it is in the price range of 200,000 yen or more even if it is inexpensive.
The popular "TAG Heuer Connected" has now been announced as a limited edition model.
It is a collaboration model with a character representing Japan!

TAG Heuer and Super Mario collaboration model announced!

The limited edition TAG Heuer Connected watch is a collaboration model with Nintendo's Super Mario character, the " TAG Heuer Connected x Super Mario Limited Edition"!
It is no exaggeration to say that "Super Mario", which represents Japan, or even the world, has collaborated with "TAG Heuer", one of the world's best watch manufacturers, and the "TAG Heuer Connected x Super Mario Limited Edition is the best smartwatch in the world!
TAG Heuer CEO Frédéric Arnault commented on the collaboration and said

The impetus for this collaboration came from the fact that Super Mario was the first thing that came to mind when we thought of a new wellness app that we could make into a game to get people excited about it.
International and cross-generational appeal was not the only deciding factor in this collaboration. Mario is the ultimate super active character, able to get through any situation with perseverance and tenacity.
The new Hero watch face brings this iconic character to life, encouraging users to team up with Mario and get out there and be more active.
TAG Heuer Connected is the perfect partner for a connected life and the best friend of active users.
With the TAG Heuer Connected X Super Mario Limited Edition, you can add a little fun and originality to your activities and wellness.

PR TIMES

... stated.
Mario has certainly overcome many obstacles in his life, and he is the perfect partner for the TAG Heuer Connected, a watch for active people!

Mario moves with the scene!

タグ・ホイヤー コネクテッド x スーパーマリオ リミテッドエディション
TAG Heuer Connected x Super Mario Limited Edition
PR TIMES

What's special about the TAG Heuer Connected x Super Mario Limited Edition is that Mario appears on the screen!
The ability to change the design of the dial is one of the charms of smartwatches, but the TAG Heuer Connected x Super Mario Limited Edition features a custom Mario animation.
When the user is playing sports, Mario will actively run and jump, making it feel like he is exercising with the user.
The animations are based on the game's bonus system: Mario greets you when you start the game, and rewards are displayed at each stage of the day's goal as the number of steps accumulates.
As the number of steps increases, a different animation will appear on the board for each 25%, 50%, 75%, and 100% of the day's goal.

タグ・ホイヤー コネクテッド x スーパーマリオ リミテッドエディション
TAG Heuer Connected x Super Mario Limited Edition
PR TIMES

At 25%, " Super Mushroom " is displayed at 3 o'clock; at 50%, " Clay Pipe " at 6 o'clock; at 75%, " Super Star " at 9 o'clock; and at 100%, the familiar "Goal Pole" that appears when a stage is cleared is displayed. When 100% is reached, Mario climbs up the " goal pole," which is a familiar sight when a stage is cleared.
This unique and special Mario animation is pre-installed on the TAG Heuer Connected x Super Mario Limited Edition, but will be available on other TAG Heuer Connected watches in the future. TAG Heuer Connected" users will have to wait for further information!

Mario Edition in design

In addition to the animation on the dial, the TAG Heuer Connected x Super Mario Limited Edition watch also incorporates Mario-like features in the design of the watch itself.
First of all, the color red, which symbolizes Mario, is used throughout the watch.
The bezel is engraved with a "Super Mushroom" at 3 o'clock, a "Clay Pipe" at 6 o'clock, and a "Super Star" at 9 o'clock, creating a sense of pop in a luxurious setting, just like the aforementioned animation.

タグ・ホイヤー コネクテッド x スーパーマリオ リミテッドエディション
TAG Heuer Connected x Super Mario Limited Edition
PR TIMES

The " M" of the Mario logo is engraved on the crown and strap clasp, which is also subtle and cute.

PR TIMES

The special watch face installed in the watch also has a retro design reconstructed with pixels reminiscent of "Super Mario Bros.

タグ・ホイヤー コネクテッド x スーパーマリオ リミテッドエディション
TAG Heuer Connected x Super Mario Limited Edition
PR TIMES

Limited to 2000 pieces worldwide!

TAG Heuer Connected x Super Mario Limited Edition" will be released on July 15, 2021 at a price of 253,000 yen (tax included).
It will be available at TAG Heuer Ginza boutique, Espace TAG Heuer Ginza, Omotesando, Lazona Kawasaki Plaza, Shinsaibashi, and official online boutique.
And the most important part is that the "TAG Heuer Connected x Super Mario Limited Edition" is limited to 2000 pieces worldwide!
Since this is a collaboration between Mario and TAG Heuer, there will be a lot of people all over the world who want one!
There is a possibility that the 2000 pieces will be gone in no time, so if you are considering this expensive item, don't delay!
For more information, please visit the official TAG Heuer website!

DeepL

Sorry, this article is only available in Japanese. at the moment.

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