JUPITER, a professional e-sports team operated by GANYMEDE Corporation, has been active since 2018 and has made an impact on the gaming scene with divisions such as Fortnite and Apex Legends, and has played in many tournaments. The team will change its name to " ZETA DIVISION " on Thursday, July 8, 2021. The team also announced that it has signed an affiliation contract with popular streamer StylishNoob ( real name: Yuta Seki) and sponsorship contracts with three new companies. In addition, a special Amazon page has been set up, and various other campaigns and limited-edition apparel are now available to commemorate the rebranding.
Summary of the announcement of "ZETA DIVISION" instead of "JUPITER
Team name changed to "ZETA DIVISION" and brand image renewed
On Thursday, July 8, 2021, the professional gaming team " JUPITER " rebranded as the Gaming Organization "Z ETA DIVISION". The team's intention is to renew its brand image and go beyond the boundaries of a professional e-sports team.
Since its establishment, "JUPITER" has been aiming for a future in which professional gamers will have a great impact on the world and become "something to aspire to be". With the rapid development of the e-sports scene in recent years, we believe that this goal is gradually becoming a reality. Therefore, we are taking a new step forward. We will begin new activities as a leading brand, aiming for a future in which gaming culture is established as a lifestyle loved by the general public. ZETA DIVISION" is named after the last letter of the alphabet "Z", which means "final" or "ultimate", and "DIVISION", which means "division" or "quot;area". The name "DIVISION" is a combination of the words "final" and "ultimate," and the word "division" and "quot;area," meaning a place that has been intentionally divided, to express our desire to sublimate gaming culture as the ultimate entertainment and to create an established area as a lifestyle. As the name suggests, ZETA DIVISION is committed to becoming the ultimate gaming lifestyle brand.
Popular Streamer StylishNoob Joins ZETA DIVISION
StylishNoob, one of Japan's most popular streamers, has joined ZETA DIVISION. StylishNoob started playing in 2012 and became a professional gamer in 2016. In October of the same year, he switched to streaming and continued his activities mainly through distribution. After joining ZETA DIVISION, he plans to continue his activities as a streamer and expand his activities in various fields.
Born in Aichi Prefecture, he is one of the best streamers in Japan who loves his wife and children. With his high game sense and unique word choice, he captures the hearts of everyone who visits his site.
StylishNoob comments: I am looking forward to joining ZETA DIVISION, which has a new look since JUPITER, and to working with this team. I would like to thank ZETA DIVISION for giving me this opportunity.
Nissin Foods, Monster Energy, and Sincere sign on as new sponsors
Comment: The Nissin Foods Group has been supporting various sports activities based on the philosophy of Momofuku Ando, the founder of Nissin Foods, that "food and sports are the two wheels that support health. In recent years, e-sports and gaming have been gaining momentum, and are a fascinating field that has opened up new horizons in sports, where challenges are possible regardless of age, gender, or physical ability, and all people are equal. Its communication through streaming is also favored by many fans and supporters. We are pleased to announce that we have become an official partner of ZETA DIVISION, which is at the forefront of this field, in order to support them from the stomach. Nissin Foods will support ZETA DIVISION and its enthusiastic fans and supporters as they continue to take on HUNGRY challenges.
Daisuke Nishihara, President of GANYMEDE Corporation comments: We are very grateful to Nissin Foods Corporation for their support. We would also like to take this opportunity to thank everyone involved. It is a great pleasure for me to be able to stand shoulder to shoulder with the world-class athletes who are the pride of Japan and supported by Nissin Foods. With the spirit of Nissin Foods' "HUNGRY TO WIN" (Eat your way into the world.) We will continue to challenge to the top with the spirit of "HUNGRY TO WIN".
Monster Energy Japan G.K. Comment: Monster Energy was launched in the United States in 2002 and is sold in 140 countries and regions around the world, including the United States, North America, South America, Europe, Australia, and Asia (as of December 31, 2020). It is a fast-growing energy drink backed by overwhelming support from young people around the world due to its brand power and fashionable nature. Since its launch in Japan in 2012, Monster Energy has established itself as a one-of-a-kind lifestyle brand in extreme sports, music, gaming and other scenes, and continues to grow as the No. 1 energy drink brand in terms of sales volume. Through its sponsorship of ZETA DIVISION, a gaming lifestyle brand, Monster Energy will support the team's success and work together to establish a gaming culture.
Daisuke Nishihara, President of GANYMEDE Corporation comments: We are very grateful to Monster Energy for their support. We would also like to take this opportunity to thank everyone involved. We are happy to be a part of the Monster family, which includes global e-sports teams, athletes, and musicians operating around the world. We are confident that this support will be a very powerful boost to our global activities.
Cynthia Corporation commented: "We are sincere to our users. Cynthia is a contact lens manufacturer that continues to take on challenges with the "user in mind. We offer a variety of brands for everyone to enjoy, such as "Cynthia One Day S," clear lenses that value eye health, and "Fairy One Day," lame color contacts with a new sensation. Congratulations on changing your name to ZETA DIVISION and starting a new step forward. We are excited about the new e-sports market, which is expected to grow even more in the future, and we see great potential in the way ZETA DIVISION deals with its fans. We are looking forward to building a mutually beneficial cooperative framework and working with other companies as we take on the challenge of working closely with youth culture.
Daisuke Nishihara, President of GANYMEDE Corporation comments: We are very grateful for Cynthia's support. I would also like to take this opportunity to thank everyone involved. We at ZETA DIVISION believe that the "user-oriented thinking" that Cynthia puts into her products is the same as the way we at ZETA DIVISION want our fans and community to enjoy and be happy, and we feel a strong sympathy with them. We feel a strong sympathy. Cynthia is a company that continues to take on challenges with sincerity and integrity, and we are confident that we will be able to establish a new lifestyle together.
ZETA DIVISION special page "Amazon ZETA STORE" opened in the Amazon store
ZETA DIVISION has launched its official store "Amazon ZETA STORE " on Amazon. ZETA DIVISION aims to create a store that fans can enjoy by introducing products recommended by ZETA DIVISION members, distributing exclusive video content in advance, and selling apparel exclusive to the "Amazon ZETA STORE".
ZETA DIVISION Official Store Renewal Commemorative Apparel Sales
To commemorate the rebranding of ZETA DIVISION, the "ZETA DIVISION UPSET LAUNCH TEE" commemorative apparel will be available at the renewed " ZETA DIVISION Official Store ".
This product will be sold on a first-come, first-served basis in limited quantities and without reproduction.
ZETA DIVISION x vaultroom Collaboration Product
The " vaultroom," an invitation-only gaming community where ZETA DIVISION members and various celebrities gather, will create collaborative items to celebrate ZETA DIVISION's new beginnings. In addition to the CAP, the black T-shirts will be available at the " ZETA DIVISION Official Store " and the white T-shirts at the " vaultroom ONLINE STORE " starting Friday, July 16. In addition, the select store " GR8," which is gaining popularity for its unique world view, will also offer the product for pre-sale only at its storefront on July 9 (Fri. ).
Each item will be sold in limited quantities.
Twitter GIVE AWAY Campaign "ZETA DIVISION PARTNERS WEEK
To commemorate the rebranding to "ZETA DIVISION," a " ZETA DIVISION PARTNERS WEEK " campaign will be held with the support of various sponsors. The campaign will feature a giveaway of special items donated by each sponsor. Details will be announced on ZETA DIVISION's official Twitter page.