( SEGA ) and Microsoft Corporation ( Microsoft) announced today that they have agreed to explore a strategic alliance that will focus on the development of titles using Microsoft's various technologies on the Microsoft Azure cloud platform, as well as the development of SEGA's next-generation development environment using Microsoft's own solutions. Microsoft and Microsoft Corporation (Microsoft) announced today that they have agreed to explore a strategic alliance that will focus on the development of titles using Microsoft's various technologies on the Microsoft Azure cloud platform and the creation of a next-generation development environment for Sega using Microsoft's solutions.
Toward the Creation of Major Global Titles
The agreement is aimed at the creation of major global titles, which SEGA has designated as " Super Game " in its mid- to long-term priority strategy.
With the recent full-scale deployment of 5G and cloud services, the ecosystem surrounding the gaming industry is rapidly evolving and expanding on a global level, as the groundwork is being laid for all people around the world with Internet access to enjoy high-quality entertainment content at any time.
The ecosystem surrounding the gaming industry is rapidly evolving and expanding on a global level. The ways in which people are involved in this vast community are diversifying, and games themselves are emerging as a major next-generation media.
With an eye on a scaled world where such trends are expected to further accelerate in the future, SEGA has set "global," "online," "community," and "IP utilization" as its mid- to long-term growth strategy. SEGA will continue to develop innovative titles under the keywords of "global," "online," "community," and "IP utilization.
The company will be developing Sega's "Super Game" by leveraging Microsoft's technology on the Microsoft Azure cloud platform, especially in the areas of network infrastructure and communication tools required to provide online services globally. Leverage Microsoft's technology on the cloud platform Microsoft Azure, especially in the areas of building the network infrastructure and communication infrastructure necessary to provide global online services.
The two companies announced that they have agreed to consider a technological alliance in order to mutually cooperate for further technological advancement and to transition SEGA's development environment to a next-generation one, which is constantly changing due to the diversification of work styles.
The synergy between SEGA and Microsoft's strategic alliance will be the focus of much attention in the future.
For more details, please visit the official website of S EGA Corporation.
Comments from Yukio Sugino, President and COO, SEGA Corporation
Today, we are very pleased to announce that we are exploring a strategic alliance with Microsoft to develop Sega's Super Game and create an advanced game development environment.
By mutually collaborating in the areas of SEGA's game development capabilities and Microsoft's cutting-edge technology and development environment, we will further advance the development of games for the enjoyment of game fans around the world.
Sarah Bond, Corporate Vice President, Microsoft Corporation comments
SEGA is an iconic company in the gaming industry and has been a valued and irreplaceable partner of ours for many years.
We are excited to be working with Sega on their new challenge, leveraging Microsoft's cloud technology.
We share the same goals as SEGA and will work together to deliver even more new value to game fans.
— セガ公式アカウント? (@SEGA_OFFICIAL) November 1, 2021