Kayac Co., Ltd. announced today that it has invested in Tier One Entertainment, a leading e-sports company in Southeast Asia, through a pre-series A round of financing (convertible bond-type bonds with stock acquisition rights).
Although the specific amount of the investment is undisclosed, Kayac intends to build a partnership with Tier One Entertainment through this investment to strengthen the overseas development of the e-sports business and contribute to the development of the e-sports startup industry.
Kayac is a leading developer and publisher of "Bokura no Koshien! Pocket" and "Park Master," Japan's largest gaming community "Lobi," and a tournament platform "Tonamel" that makes it easier than ever for organizers to manage tournaments. The company is active in the gaming and e-sports industry, developing and operating services such as "Tonamel", the largest gaming community in Japan, and "Wellplayed Raizest", which aims to become the strongest leading e-sports company in Japan.
What is Tier One Entertainment?
Tier One Entertainment is an influential company in the Southeast Asian eSports scene with 420 influencers and a cumulative reach of 90 million on Facebook, 20 million on Youtube, 7.4 million on Instagram, and 8.9 million on Tiktok. influential company in the Southeast Asian eSports scene.
The company operates in Malaysia, Myanmar, and the Philippines, and has worked with companies such as Razer, Facebook Gaming, Ace Saatchi & Saatchi, Unilever, Foodpanda, Grab, and Uniqlo. Music Group, Octava, and Atlas Ventures.
Kayac sees the gaming community domain, represented by e-sports, as one of the future growth drivers, and by building a collaboration and partnership with Tier One Entertainment through this investment, the Kayac Group will accelerate the overseas expansion of its e-sports business. Through this investment, the Kayac Group will accelerate the overseas development of its e-sports business and contribute to the development of the e-sports market while collaborating in the area of "community," which is a strength of both companies.
Let's keep an eye on the future developments of the Kayac Group and "Tier One Entertainment"!