Dentsu Group Announces Dentsu Gaming, a New Brand Specializing in Gaming

The Dentsu Group Inc. announced today that it will launch dentsu gaming on Thursday, September 30, 2021.

Dentsu Gaming is a gaming brand that will be offered as an integrated solution by Dentsu Japan, a company with global expertise and experience in gaming, and Dentsu International, a company with specialists in the field.

Providing services that leverage Dentsu's strengths

We provide services such as strategic planning, activation, and intellectual property (IP) development for new brands seeking to enter the "gaming ecosystem.
Dentsu Group's flagship brands such as Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, and Dentsu's Content Business Design Center (CBDC) will be available as media agencies.

Through Dentsu's global network of agencies, the company will offer special order games, IP development, game advertising, launches, promotional advertising, integration with native games, augmented reality (AR), virtual reality (VR), talent development, e-sports and experiences, and other key services.

Dentsu will also be involved in Tokyo Game Show 2021 Online.

With more than 35 years of experience in gaming and entertainment, Dentsu has been breaking new ground by working with pioneering brands and developers since the dawn of gaming, and is supported by thousands of passionate gamers around the world. Engagement is their guiding principle, and together with creators and players, they aim to become the leading game of the future and make it accessible to all.

Dentsu co-hosted the Tokyo Game Show 2021 Online with Nikkei BP Inc. and is also a dedicated marketing agency for the Japan e-Sports Union (JeSU), playing a very important role in the Japanese game industry.
In addition, at the Tokyo Game Show 2021 Online, we developed and provided a VR application system in collaboration with our investment partner, ambr Co.

Message from Dentsu Gaming Officials

Mr. Keiichi Yoshizaki, an executive officer at Dentsu, said

Dentsu's philosophy is that gaming should go beyond advertising to accelerate the creation, amplification and momentum of gaming culture and the industry as a whole.
Dentsu Gaming achieves this by investing in and strategically collaborating with innovative business ventures and game-related startups on a global scale, including its own studios, which sets it apart from its competitors.

One of the Dentsu Gaming Advertising Executive Sponsors, Peter Huijboom, Global CEO of Dentsu International's Media & Global Clients Division, said, "We are very pleased to be able to offer our clients the opportunity to participate in this event.

Clients and partners will be able to take advantage of this new solution, which brings together the best of the Dentsu Group's human resources and gaming expertise, to expand their gaming business through well-known and trusted local Dentsu agencies.

We will keep an eye on the activities of the newly born "dentsu gaming" in the future.
For more information, please visit dentsu gaming.