GENDA SEGA Entertainment, which operates "SEGA" brand game centers, has acquired 14.9% of the shares held by SEGA Corporation. The company announced that it will change its name to " GENDA GiGO Entertainment Inc.
SEGA's game centers are now called "GiGO.
GENDA GiGO Entertainment acquired 14.9% of SEGA Corporation's shares, giving it 100% of GENDA Corporation's shares (based on voting rights).
In conjunction with this acquisition, the company announced that it has decided to change the name of its SEGA-branded game centers nationwide to GiGO.
With the change to "GiGO," game centers with the name "SEGA" will cease to exist.
For more details, please visit the official website of GENDA SEGA Entertainment.