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"31 Poké Summer! Campaign "Held! Many takeout products also appeared in the large collection of Pokémon!

「31ポケ夏!キャンペーン」開催!ポケモン大集合でテイクアウト商品も多数登場!
News

B-R Thirty-One Ice Cream " (hereafter referred to as "Thirty-One") is a very popular ice cream store that has collaborated with many popular characters.
The appearance of limited-time-only ice cream featuring the collaborating characters has always been a hot topic of conversation.
This summer, Thirty-One has announced another collaboration with Pokémon!
From July 21 (Thursday) to August 31 (Wednesday), 2022, the " 31 Pokemon Summer! Campaign " will be held from Thursday, July 21 to Wednesday, August 31, 2022.
Pokemon, a favorite of children and adults alike, is coming to Thirty-One again this year! The lineup includes everything from new flavors to takeout items. Let's enjoy a hot summer with Pokemon!

From new flavors to re-releases! What is this year's 31 Pokemon summer lineup?

Eevee's Fluffy Ice Cream

イーブイのもふあまアイス PR TIMES

This year's new Pokemon flavor is here!
It is an eclair-flavored ice cream in colors inspired by Eevee.
It's a light custard-flavored ice cream that goes well with the puff pastry-flavored ice cream, which even recreates the savory smell of puff pastry! And the chocolate bits give it a dark taste and crunchy texture!
Let's spend your summer with Eevee!

Product name Eevee's Fluffy Ice Cream
Price Single and regular size: 390 yen (reference price)
Prices include tax. Prices also vary by store.
Sales period July 21, 2022 (Thursday) - * Will end as soon as they are gone.

Pikachu Happy Party

ピカチュウ ハッピーパーティー PR TIMES

Gently sweet yogurt flavored ice cream and refreshing apple sorbet, perfect for summer! The bright yellow Pikachu-shaped candy is a key point.

Product name Pikachu Happy Party
Price Single and regular size, reference price 390 yen
Prices include tax. Prices may vary by store.
Sales period June 21, 2022 (Tuesday) - * Will end as soon as they are gone.

Pokemon Double Cup



PR TIMES

This summer, Double Cup is getting a makeover with Pokemon design cups!
All three types of cups are cute. Plus, each Double Cup comes with one sundae spoon featuring either Pikachu or Eevee!

  • Pikachu and Eevee are enjoying summer in this design!
  • Summery design with Pikachu (male form) and Pikachu (female form)
  • Pikachu, Eevee, Fushigidane, Hitori, and Zenigame are gathered together in a large design
Product name Pokemon Double Cup
Price Small Double: 490 yen / Regular Double: 710 yen
Prices include tax. Prices may vary by store.
Please note that you may not be able to choose your cup.
Sales period July 21, 2022 (Thursday) - * Will end as soon as they are gone.

Pokemon Variety Box



PR TIMES

The popular Variety Box, in which you can choose your favorite ice cream to take out, now comes in a Pokemon package!
The box features a design of Pokémon enjoying the summer and a large collection of Pokémon on the top surface! It is a perfect souvenir to take back home.

Product name Pokemon Variety Box
Price Reference price Small 4 pieces: 1,120 yen Regular 4 pieces: 1,560 yen
Small 6 pieces: 1,540 yen Regular 6 pieces: 2,140 yen
Small 8 pieces: 1,960 yen Regular 8 pieces: 2,730 yen
Small 12 pieces: 2,800 yen Regular 12 pieces: 3,900 yen
All prices include tax. Prices may vary by store.
Sales period July 21, 2022 (Thursday) - * Will end as soon as they are gone.

Pikachu & Eevee Box Set

ピカチュウ&イーブイ ボックスセット

PR TIMES

A box set of 8 ice creams of your choice with a cool bag featuring Pikachu and Eevee is available in limited quantities!
You can take home the three-dimensional, high-impact box in a cute, cooled bag!
The cooler bag can easily hold the 8-piece box and is sure to be a big hit at leisure and on outings.

Product name Pikachu & Eevee Box Set
Price The following variety boxes are sold as a set with a cooling bag for +500 yen.
<Reference price> 8 small boxes: 2,460 yen 8 regular boxes: 3,230 yen
Prices include tax. Prices are tax included and may vary by store.
Sales period July 21, 2022 (Thursday) - * Will end as soon as the product is gone.

Pokemon Blue Soda


PR TIMES

A refreshing drink with a choice of one favorite ice cream!
The blue soda is strikingly reminiscent of the blue ocean, and with Pikachu and Eevee designed on both sides of the cup, this is sure to be a cool summer drink!

Product name Pokemon Blue Soda
Price Reference price 460 yen
Prices include tax. Price may vary depending on the store.
Sales period July 21, 2022 (Thursday) - * Will end as soon as the product is gone.

Pokemon Palette 4

ポケモンパレット4 PR TIMES

Four pieces, each in a different flavor! The popular Palette 4 cake is now available as an ice cream cake with a collection of Pokémon.

台紙やフィルムにもポケモンがデザイン PR TIMES

The Pikachu, Eevee, Gengar, and Lizardon pieces are packed with flavors from the popular flavors that can only be enjoyed with this cake.
The ice cream cake also features Pokémon designs on the base and film.

Product name Pokemon Palette 4
Price Reference price 3,200 yen
Prices include tax. Prices also vary by store.
Size Diameter approx. 14 cm x Height approx. 5 cm
Sales period July 21, 2022 (Thursday) - Available year-round

Pokemon Ice Cream Cake Eevee

ポケモン アイスクリームケーキ イーブイ PR TIMES

The Eevee ice cream cake, which was popular last time, is now available again in limited quantities!
The whipped cream and big eyes with the image of fluffiness around the neck make you swoon! The quantity is limited, so be sure to check it out as soon as possible.

Product name Pokemon Ice Cream Cake Eevee
Price Reference price 3,300 yen
Prices include tax. Prices may vary depending on the store.
Size Diameter approx. 15 cm x Height approx. 6 cm
Sales period July 21, 2022 (Thursday) - *Sales will end as soon as the product is gone.

Pokemon Ice Cream Cake Pikachu

ポケモン アイスクリームケーキ ピカチュウ PR TIMES

Cute round eyes and red cheeks! Pikachu ice cream cake.

Product name Pokemon Ice Cream Cake Pikachu
Price Reference price 3,300 yen
Prices include tax. Prices may vary depending on the store.
Size Diameter approx. 15 cm x Height approx. 6 cm
Sales period On sale all year round

Win a present with our Twitter campaign!

Photo Submission Campaign!

"#31ポケ夏満喫チュウ" PR TIMES

During the campaign period from July 21 (Thu.) to August 31 (Wed.), 2022, take a picture of 31 Poke Summer! products during the campaign period from Thursday, July 21 to Wednesday, August 31, 2022, and post a photo of the product with "#31Poké Summer Enjoyment Choo Choo" to win a present!
And the presents will be upgraded according to the number of photos you post! In addition, the stores will be filled with gorgeous decorations, including photo spots where you can easily take cute pictures.
To participate in the campaign, follow Thirty-One's official Twitter (@BR31_Icecream), take a picture of the 31 Poke Summer! products and post a photo of it on Twitter with "#31PokeSummerSavoringChews" to complete your participation in the campaign.
Why don't you apply for the campaign?

31 Poke Summer! Campaign!

To celebrate the collaboration between Thirty-One and Pokemon in the summer of 2022, the "31 Poke Summer! Campaign will be held again in the summer of 2022 to commemorate the collaboration between Thirty-One and Pokemon!
By following Thirty-One's official Twitter (@BR31_Icecream) and tweeting with the hashtag "#31Poké Summer" until 23:59 on Sunday, July 24, 2022, 31 winners will be selected by drawing to receive an eGift of 1,000 yen! You will be notified of the winners in early August.
Winners will be notified by DM in early August.

DeepL

Sorry, this article is only available in Japanese. at the moment.

108850「31ポケ夏!キャンペーン」開催!ポケモン大集合でテイクアウト商品も多数登場!
"Puregumi Pokémon Summer Pikachu & Potchama" is released! Appeared in a clear and stylish package!

Sorry, this article is only available in Japanese and 繁體中文. at the moment.

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