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Rakuten is hitting on eSports! The first "Rakuten esports cup" on July 23 (Sat) will be an Apex Legends tournament with 60 influencers!

楽天がeスポーツに殴り込み!7月23日(土)の第1回「Rakuten esports cup」はインフルエンサー60名によるApex Legends大会!

eSports and telecommunication carriers are very compatible, and major Japanese carriers have been involved in eSports since around 2018 in the form of hosting tournaments and establishing professional teams.
In the midst of all this, Rakuten Group, Inc. ( "Rakuten") has announced its full-fledged entry into e-sports related business!
The first " Rakuten esports cup " will be held on Saturday, July 23, 2022!


The 1st "Rakuten esports cup

Good Food Contest
"Rakuten esports cup"公式ページ

Rakuten announces its entry into the e-sports business!
Rakuten TV, Rakuten Ticket, Rakuten NFT, and other content business networks will be used to distribute event videos and sell event tickets and goods in the future. The first step of such an initiative is to hold an event.

The first step in this effort will be the "Rakuten esports cup".
The first event will be called the "Rakuten esports cup: The battle for the best food", where players will compete in "Apex Legends" for the chance to win gorgeous gourmet products from Rakuten Market!
The event will be held on Saturday, July 23, 2022 with 60 guests including streamers, YouTubers, VTubers and more.

Participants (in no particular order, tentative, more to be announced later)

Event Summary
Name of the event Rakuten esports cup ~Sweet Food Contest
Date and Time Saturday, July 23, 2022, 6:00 p.m. to 10:00 p.m.
Game Title Apex Legends
Event format Online
Host/Guest Main MC: Kousuke Hiraiwa (@kouhiraiwa777 )
MC Live: Hisatsugu Shimizu (@ginji513), Areru (@apexalelu)
Guest: Ano (@aNo2mass )
Hosted by Rakuten Group, Inc.
Operated by JCG Corporation
Cooperation by Info Lens Co.
Supporting companies and brands
(alphabetical order, tentative)
Alienware (Dell Technologies, Inc.), DD Holdings, Inc., Lenovo Japan G.K., MOBIUZ (BenQ), Mouse Computer, Oi Ocha (Ito En Corporation), ZOWIE (BenQ)
Official website https://event.rakuten.co.jp/campaign/esports/

Twitter Campaign also held!

Twitter Campaign
"Rakuten esports cup"公式ページ

From July 12, 2022 (Tuesday) at 11:00 a.m. to July 23, 2022 (Saturday) at 11:59 p.m., those who follow the official Twitter account of "Rakuten esports cup" (@rakutenesports ) and retweet the target tweet will be selected in a drawing. 10 winners will be selected by lottery to receive original "Apex Legends" goods and 10,000 Rakuten points each!
Please check the campaign page and join us!

There will also be many gifts for viewers at the 1st "Rakuten esports cup" official broadcast on Saturday, July 23, 2022!
Please check the official page of "Rakuten esports cup" for more details about the fun to watch and fun to receive.


Sorry, this article is only available in Japanese. at the moment.

32468楽天がeスポーツに殴り込み!7月23日(土)の第1回「Rakuten esports cup」はインフルエンサー60名によるApex Legends大会!
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