Gaming Gear Brand "ZENAIM" is born from Tokai Rika, an automotive parts manufacturer! Released the industry's first low-profile keyboard with non-contact magnetic detection.

Tokai Rika Corporation, an automotive parts manufacturer, has announced the launch of ZENAIM, a gaming gear brand for e-sports. As the first product under the ZENAIM brand, Tokai Rika will release the industry's first "non-contact magnetic detection low-profile keyboard".

What is the ZENAIM gaming gear brand?

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The ZENAIM gaming gear brand was created by Tokai Rika, an automotive parts manufacturer that develops, manufactures, and sells switches and keys for automobiles, in collaboration with many other companies. Tokai Rika, which has been manufacturing car parts for over 70 years, thought that it could create new value with its high-quality manufacturing and core technologies cultivated in the process, and entered the gaming gear market to create this brand.

Tokai Rika is a gaming brand that features top-quality gear with unparalleled functionality and high design quality, and intuitive, stress-free software, which only Tokai Rika, a company that has been manufacturing parts that people touch, can provide. The brand tagline, "WELL GAMING," is a reference to the brand's goal of providing a happy gaming experience for each and every one of its customers.

The brand's first low-profile keyboard "ZENAIM KEYBOARD" is released!

ZENAIM KEYBOARD, a low-profile keyboard, is the first product to be released under the ZENAIM gaming gear brand. This keyboard is developed by applying magnetic sensing technology, which is also used in car parts, and is equipped with the original magnetic sensor switch " ZENAIM KEY SWITCH ". The ZENAIM KEY SWITCH is the industry's first low-profile keyboard with a non-contact magnetic sensing system that applies magnetic sensing technology to switching. The keyboard is equipped with short switches, which are made of thin components and have a low-profile design.

The keyboard is designed to be as smooth and comfortable to press as possible, with minimal rattle, to ensure maximum performance even in situations where a momentary operational error or delayed response can be fatal. The keyboard is designed for constant on/off operation no matter where the keys are pressed, such as at the edge or in the center, and the push-in and return loads are nearly the same.

ZENAIM SOFTWARE" software for smooth and intuitive setup

ZENAIM

ZENAIM SO FTWARE" software is also available to configure the "ZENAIM KEYBOARD". This software is designed for maximum user-friendliness, with a simple UI that can be enjoyed by both professional players and beginners. The software includes a " professional setting function " that allows users to make the same settings as the pros, a " kill clip" recording function, and a " variable actuation point function " that allows users to turn on and off the software in 0.1mm increments.

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ZENAIM KEYBOARD" and "ZENAIM SOFTWARE" announced by ZENAIM were developed under the supervision of professional e-sports team ZETA DIVISION (@zetadivision). The keyboard and software were developed under the supervision of the professional e-sports team ZETA DIVISION (@zetadivision). Since the team is at the forefront of the e-sports world, the performance of the keyboard and software is assured. The ZENAIM KEYBOARD is scheduled to be released in Japan in May 2023.

ZENAIM" launch event will be held in May 2023 in Japan!

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To celebrate the launch of ZENAIM, an event will be held at WITH HARAJUKU HALL in Tokyo on Thursday, May 11, 2023. At the event, in addition to a product presentation, participants will be able to experience the product by playing a game using the ZENAIM KEYBOARD. This event will be held by lottery, and the detailed application procedure will be announced later on the official ZENAIM Twitter (@zenaim_official ), so be sure to follow them and wait for further information! For more information about the ZENAIM gaming gear brand, please visit the official ZENAIM website.