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Gummy category's first esports player co-developed product! Kanro "BRAON Gummy" released!

グミカテゴリー初のeスポーツプレイヤー共同開発商品!カンロ「BRAONグミ」発売!
Product

Today, we are in the age of energy drink wars. Each manufacturer offers a wide variety of energy drinks.
Not only beverage energy drinks, but also tablets, gums, andramune ( a type of chewing gum) are on the market, and many other products that can be picked up in between drinks are also on the market. tablet " by Ako Kasei Co.
Among these products, the most popular category of easy-to-eat snacks is gummy bears.
Although energy gummies have been on the market for some time, long-established food manufacturer " Kanro " has come up with a new energy gummy that is different from the existing products!
The first energy gummies in the gummy category (according to Kanro) to be jointly developed with e-sports players, Kanro "BRAON Gummies " are now on sale!

Energy gummies jointly developed with Shinobi-ism

BRAONグミ
BRAON Gummi
PR TIMES

BRAON Gummi " is an energy gummi product released by Kanro, but it is different from existing energy gummies!
The product was developed in collaboration with the professional gaming team " ShiNoBism" (@ShiNoBismGG ), led by Momochi (@momochi212) and Chocoblanka (@chocoblanka)!
In this joint development, KANRO thoroughly interviewed e-sports players about their lifestyles.
In order to accommodate the stoic lifestyle of these players, who practice for more than 10 hours a day and consciously consume "sugar" during games, two towers, glucose and palatinose, have been blended into the product.
The gummies are small and crisp in texture, allowing players to quickly and efficiently replenish their sugar intake even during short breaks in their play.
The container is designed to be opened smartly with one hand and eaten without soiling hands, so there is no need to worry about soiling controllers, mice, or keyboards while playing games.

BRAONグミ
BRAON Gummies
PR TIMES

The bottle design is quite stylish, with a black base to fit in with the lifestyle of e-sports players, but with a gradient color scheme reminiscent of RGB lighting.
And the gummy itself is designed to resemble a power button, which is pretty cool too!
The gummies come in two flavors, soda and blueberry soda, to suit your taste preferences and mood at the time. It would be good to switch between the two flavors when you are playing a game, for example.
While any manufacturer could have made this product with energy ingredients, the fact that it was developed in collaboration with "Shinobi-ism," a group of talented e-sports players who are actually active on the front lines of the game, means that you can trust the quality of the product!
Let's aim for victory with "BRAON Gummies", which were created based on the concept of " Energy Gummies for Victory "!
BRAON Gummies" are now available exclusively atKanro 's official online store " Kanro POCKeT "!
The price is 2,000 yen (tax included) for a pack of 8 gummies, 4 soda flavor and 4 blueberry soda flavor.
The product will be consumed on a daily basis, so it would be tempting to buy a large quantity, but please note that the current release has an expiration date of December 2021.
For more information, please visit the BRAON Gummi brand website!
You will also find interviews with Momochi and ChocoBlanca, so be sure to check them out as well!

Predict the winner and win gorgeous prizes!

勝つのは誰だ 優勝者予想キャンペーン
Who will win? Predict the winner Campaign
"BRAONグミ"ブランドサイト

To celebrate the release of "BRAON Gummies," a game tournament will be held by players who cooperated in the development of the "BRAON PRESENTS: Who is really the best gamer? Nidhog Gaming Gekkoukoujo! The "Nidhog Gaming Juniors" will be held!
The tag team of Momochi(@momochi212), Abadango(@Abadango), takera(@takeraketa), Honoka(@srhh0628) and Haitani(@hai090) from Shinobiism will appear and compete in a serious game.
The live broadcast will take place on October 10, 2021 (Sun.) from 18:00 on YouTube's " Shinobi Channel MomoChoco ", and will be preceded by a "Guess Who Will Win Campaign "!
As the name suggests, "BRAON PRESENTS: Who really is the best at gaming? Nidhog Gaming Championship! One lucky winner will be selected by drawing and will receive a " DXRACER RZ-186SNB" from Shinobi-ism Gaming Limited and "BRAON Gummies" as a set ofprizes! The winner will receive a set of "BRAON Gummies"!
To enter, all you have to do is follow the official Kanro PR Twitter account (@kanro_pr) and post a Conversation Card with the hashtag of the player you think will win!

The prize is so great that only one winner will be selected in the drawing, but let's post our best guesses!
Please note that the live broadcast will take place on October 10, 2021, but the application period ends at 23:59 on October 4, 2021 (Monday ), well before the broadcast date.
Please check the official Kanro website for campaign details, precautions and application terms and conditions!

DeepL

Sorry, this article is only available in Japanese. at the moment.

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