Invincible zone! Collaboration CM with LiSA & yama released! ZONe updated to "Ver.2.0.0"!

We live in a time of energy drink wars.
In this era of energy drinks, there are a variety of energy drinks on the market, and many of them disappear shortly after their release.
In such an environment, the Ultimate Performance Energy "ZONe" series has become a big hit in less than a year since its launch in May 2021.
The black packaged "ZONe", which is a standard flavor in the "ZONe" series with its large volume and many flavors, has been repeatedly updated since its launch and finally reached "Ver. 2.0.0 " on June 8, 2021 (Tuesday). Update!

To commemorate the update, a TV commercial starring popular artists has been released!

デジタルパフォーマンスエナジー「ZONe」がVer.2.0.0にアップデート決定！カフェイン量が150mgに増量！

LiSA and yama are going to the invincible ZONe!

The TV commercial, which will be aired nationwide in conjunction with the update to "ZONe Ver. 2.0.0," features LiSA, the undisputed top singer who celebrated the 10th anniversary of his solo debut, and LiSA and yama, who recently released their new digital single "Curtain Call & quot;. The TV commercial features the up-and-coming new generation singer " yama ", who has just released her new digital single "Curtain Call & quot;", with a rock-cool content!
The music in the commercial is " RUNAWAY " by "LiSA", the first song from her latest mini-album "LADYBUG", and "yama"'s new song " Bloodstream & quot;", which was newly written for this commercial. quot;" is used in the commercial!
Interviews with each of them are also available, so please enjoy them along with the CM video!

LiSA in the ZONe

Thoughts on the commercial

For me, a live performance is the place where I am turned on by ZONe and where I can display my power to an extent that surprises even myself.
It was as if I was wearing an "invincible zone" like this, and I was able to visualize the atmosphere of my "invincible zone" and project myself as I was when I was turned on, so I enjoyed the photo shoot as if it were a live performance.

PR TIMES

About the tie-up music (RUNAWAY)

I want to win and run away with life. This song expresses that feeling.
Laugh a lot, dance, sing, and enjoy everything. It is the beginning of a new era.

PR TIMES

To the zone of invincibility yama in the ZONe

About the tie-up music (BLOOD FLOW)

This time, we asked ESME MORI to write a song for us.
Even if you feel bored or lonely in your daily life, I hope you will find someone else who is important to you or something you can immerse yourself in and remember the vividness of your heart.
Even if that person no longer exists, this song is about moving your heart on your own.
I would be happy if this song can give you even a little bit of vitality.

PR TIMES

The amount of caffeine has increased, so caution is also needed

With the update to "ZONe Ver. 2.0.0", we would like to enter the zone of invincibility immediately, but we also need to be careful.
ZONe Ver. 2.0.0 contains a significant amount of caffeine, 150ml per can.
The following precautions should be taken when updating the product: "Please allow at least 6 hours between drinks; do not drink if you are under 17 years of age, weigh less than 50 kg, are a child under elementary school age, are pregnant or breastfeeding, or are sensitive to caffeine. " the announcement states.
Even though caffeine is important for staying awake, too much is bad for you!
Follow the dosage correctly and get in the zone with ZONe!
For more information, please visit the official Ultimate Performance Energy "ZONe" website!