"Ichi kara Co., Ltd." to which VTubers such as "2010" belong announces company name change and logo renewal to "ANYCOLOR Co., Ltd."!

Ichikara, Inc., a company with VTubers such as "NIJISANJI," has announced a name change to "ANYCOLOR, Inc." and a renewal of its corporate logo.

Ichikara is a general entertainment company that operates a VTuber business in Japan and abroad, including the VTuber group "NIJISANJI," its main business with about 100 VTubers, and the VR communication business "YUMENOGRAPHIA.

Background of the Company Name Change

ANYCOLOR

The background of the company name and corporate logo change is that the company will enter its fifth year of operation in May 2021, and the timing is right for a fresh start, so the company has decided to restructure its corporate brand (= corporate rebranding).

The new company name "ANYCOLOR" is based on the corporate mission of "Creating magical, new experiences. The new company name "ANYCOLOR" is based on the corporate mission of "Creating Magical New Experiences," and incorporates the values of "Support and Distance," "Commitment and Challenge," and the company has announced that it will strive to create a wide variety of entertainment utilizing people's "color. The company's name change is a reflection of the company's commitment to its partners.

The company name change was carried out with the cooperation of the partner company, MIMIGURI Corporation, through a "workshop for employees," "public solicitation for the company name for the partner company and all employees," "questionnaire for employees," and "questionnaire for the talent of MIMIGURI. The new corporate logo will be used for the new corporate logo.

The new corporate logo expresses "our determination to create a wide variety of entertainment with a diverse range of talent and employees, just as if we were painting on a blank canvas with a variety of colors.
The "Dynamic Identity" allows the background color and the size of the frame to be freely changed to a certain degree according to the purpose of use.

Recruitment activities at any time in line with business expansion!

In addition, ANYCOLOR is hiring as our business expands, and we are looking for entries for various positions.
If you are interested, why don't you try a new challenge at "ANYCOLOR", a company with a new start?